About Us

Rakuten Research, founded in 2002 in Tokyo, Japan, is a pioneer in Japanese online market research. We have built firm and sustainable relationships with our clients based on trust. By sharing ideas and insights based on knowledge and experience, Rakuten Research has been supporting over 1000 clients internationally to achieve their business goals. Our clients include internationally-recognized corporations, agencies, consulting firms, government bureaus and universities, etc.

Rakuten Research has approximately 2.3 million qualified market research respondents* in Japan, which are recruited through the users of Rakuten Group services. The quality of our respondents are guaranteed and backed by our advanced technologies and quality control systems.

*as of March, 2016

Strengths of Rakuten Research

  1. Solutions and analyses of the highest standard
  2. Stable and reliable operations
  3. Multiple large-scale survey panels
  4. Offers a wide variety of survey methods
  5. Systems that collect high-quality data
  6. Extensive experience in global research, proprietary panels outside of Japan, and local knowledge through local offices
  7. Surveys utilizing Rakuten's historical consumer data
  8. Works in synergy with the Rakuten Group to produce a holistic marketing product

Marketing Research Methods Available

Quantitative Research

  • Medical Survey
  • Photo Survey
  • Central Location Test (CLT)
  • Home Use Test (HUT)
  • Audience Measurement Survey

Qualitative Research

  • Focus Group Interview (FGI) / Depth Interview (DI)
  • Marketing Research Online Community(MROC)
  • Home Visit
  • Eye Tracking Survey

International Research

  • Online Survey
  • Various Offline Research

Other Available Services

  • Sample Supply
  • Survey System Rental